Tech giants have been struggling with the rights to broadcasting music and other videos. For decades, the competition between giant cable companies and tech giants has continued. Remember when Apple upended Amazon with the broadcast of music? That was not anything more or less than a mere broadcasting competition. However, the recent competition of broadcasting giants is not music or entertainment videos. Instead, it is a competition to gain the rights to broadcast live sports.
The NFL season is finally here. While there are many things to talk about when it comes to the NFL, it is a whole different story for streaming giants and big tech companies. Direct TV has remained the only cable service to live stream the NFL for centuries. With its costly premium subscriptions, NFL enthusiasts throughout the U.S would sign up with Direct TV and enjoy live NFL. But recent reports from Amazon and Apple hint that they wouLd also offer live broadcasting of the NFL and other sports. If this turns out to be true, this would be a major breakthrough in the history of the two tech giants.
Will Amazon Prime and Apple Broadcast the NFL & Formula One?
According to Amazon Prime and Apple reports, the two tech giants are “in the process” of gaining the rights to live broadcasting the NFL. Likewise, the two tech giants hinted that they would soon get the rights to distribute NFL Sunday Tickets. If this is indeed true, it will be a major breakthrough not only for the classic cable companies like Direct TV but will also be a revolutionizing step for Apple and Amazon Prime.
Apart from the National Football League, Amazon, and Apple are also working to strike a deal with Formula One Racing and Major League Baseball. In other words, Apple and Amazon will broadcast the NFL, MLB, and Formula One Racing.
It is essential to note that this would be an open threat for cable companies that live broadcast the NFL and other sports. Direct TV is the foremost among them.
It goes without saying that Direct TV has remained the only major cable company to live broadcast major sports like the NFL throughout the United States. And if an agreement is made between the sporting leagues and these two giant tech companies, the future of Direct TV is apparently at stake.
There have been complaints from the premium subscribers of Direct TV about the services of the cable provider. One of the foremost among them is that it is incompatible with the weather. A vast majority of Direct TV users complain whenever it is bad weather or rain, the cable goes down. And they are not able to watch live sports like the NFL.
If Amazon Prime and Apple live broadcast the NFL, many Direct TV users are likely to disconnect their Direct TV service. Subsequently, these consumers will flock to Amazon and Apple.